This is the reaction I'm always aiming for.
Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tuto…
- positioning strategy
- brand positioning
- company positioning
- positioning help
- positioning consultant
- positioning coaching
- agency positioning
- service firm positioning
- niche positioning
- offer positioning
- messaging clarity
- value-first approach
- value-first sales
- helpful consultation
- client testimonial
- founder coaching
Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tutorials) talks through that moment when the noise finally drops and the path forward snaps into focus. That’s the job. Cut through complexity. Deliver real value right away. Leave people with clarity they can use today.
I love helping owners see the shortcuts that actually move the needle. Not hacks. Not gimmicks. Just the few decisive moves that reshape positioning, speed up decisions, and make growth feel inevitable. When the thinking gets cleaner, everything else gets easier.
If you want a conversation like this for your business, send me a note and we’ll map it out together. Let’s make you the clear choice in your market.
I'm James Archer.why firms hire me.
This isI know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.