This is the reaction I'm always aiming for.

Jun 20, 2025 Watch on YouTube

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tuto…

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tutorials) talks through that moment when the noise finally drops and the path forward snaps into focus. That’s the job. Cut through complexity. Deliver real value right away. Leave people with clarity they can use today.

I love helping owners see the shortcuts that actually move the needle. Not hacks. Not gimmicks. Just the few decisive moves that reshape positioning, speed up decisions, and make growth feel inevitable. When the thinking gets cleaner, everything else gets easier.

If you want a conversation like this for your business, send me a note and we’ll map it out together. Let’s make you the clear choice in your market.

I'm James Archer.This is why firms hire me.

3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

I know how to do this in the real world:

  • I’ve spent 20+ years in C-level positions
  • I ran a successful marketing agency for 12 years
  • I’ve helped 100s of businesses from startups to Fortune 500s
  • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.