They're Not the Same

Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…

https://jamesarcher.co - Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value, it’s more productive to consider them as an audience to whom you provide value. The process involves three key steps: First, clearly define a narrow target audience to ensure your efforts are focused. Second, engage in genuine conversations with your audience to deeply understand their needs and desires. Lastly, develop a detailed audience profile to guide your business strategies. This approach not only shifts the perspective from taking to giving but also promises to significantly impact your business’s effectiveness in meeting customer needs.

I'm James Archer. This is why firms hire me.

3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

I know how to do this in the real world:

  • I’ve spent 20+ years in C-level positions
  • I ran a successful marketing agency for 12 years
  • I’ve helped 100s of businesses from startups to Fortune 500s
  • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.