Ambitious founders hire me to show them how to win.
As a business owner, everyone expects you to magically understand marketing, but “fake it ’til you make it” eventually stops being enough.
That’s when you bring in someone like me.
This is why your company’s stuck
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I’ve Transformed Hundreds of Companies Through Crystal-Clear Market Positioning
After launching a non-profit’s new website, they received more online donations than they had in a decade.
After launching a new resort website, they received more monthly online bookings than they’d had in 15 years.
A home services company asked to stop our video campaign because they were getting too much business.
Nearly doubled revenue for a B2B service company through automated outbound email marketing.
Took a hardware/software technology company from zero to $2 million+ and being well-known in their niche.
Achieved 98% reduction in lead acquisition cost for a tech company by eliminating wasteful targeting.
Oversaw an ecommerce site interface redesign that created a 400% increase in sales.
Managed rebranding a $1B+ company after their merger, including culture alignment and new digital experience.
I’m James Archer, Fractional CMO & Marketing Mentor for Owners/CEOs.
I’ve been hired to consult for giants like Disney, Microsoft, and Walmart, but my real passion is helping small business owners finally achieve real, lasting success.
I know what you’re facing because I’ve been there—and I’ve helped hundreds of other entrepreneurs overcome these exact challenges.
James is a visionary. His insight into branding, design, and even business operations is always remarkable.
James’s unique approach differs from most, but proves time and time again to give us that distinctive advantage we need.
James is an expert brand strategist and marketer, and design is an integral part of his approach. I’d listen to him, if I were you.
Tell me if these feel familiar...
You sometimes question why you’re working 80+hrs/wk to avoid a 40hr/wk job.
You’re waiting for business to “turn around” but it never seems to happen.
You’re sick of watching mediocre competitors win all the business.
You’re chasing customers who should be coming to you instead.
You’re overwhelmed trying to stand out in a crowded market.
You feel like you’re just surviving instead of thriving.
If you can relate, I’ve got news for you:
Today’s the day you break the cycle.
Achieve Insane Strategic Clarity and Dominate Your Market with RazorFocus™
There are 4 fundamental questions are easy to ask but hard to answer, but they will make or break your business. Top performers get these dialed in.
I call this framework RazorFocus™ because it cuts away the junk your company has accumulated, allowing you to powerfully focus on what’s left: the true economic engine at the heart of your business.
70% of companies fail, usually because of weak answers to these 4 questions. Don’t be just another statistic.
WHO’S YOUR CHOSEN AUDIENCE?
Identify a narrow, urgent-need segment that aligns perfectly with your core strengths, even if it feels uncomfortably exclusive.
- Deep loyalty crushes shallow, scattershot mass appeal.
- Fear of exclusion signals you’re finally on the right track.
- When you try to attract everyone, you resonate with no one.
- small circle of fervent fans outperforms a vast crowd of lukewarm onlookers.
WHAT’S YOUR SPECIFIC SOLUTION?
Deliver a carefully tailored offer that transforms your audience’s most pressing pain into a concrete, meaningful outcome.
- The payoff matters more than the product.
- Reject feature bloat; refine your core promise.
- Stay nimble—yesterday’s perfect fix can be today’s limitation.
- A laser-focused solution beats a thousand generic features.
Craft a single, unforgettable brand promise that fuses emotional pull with logical sense, ensuring instant recall.
- A singular, sharp hook anchors your brand in memory.
- Micro-consistency outperforms big-budget ads.
- Win hearts first; the head justifies it later.
- If people can’t repeat your promise, it doesn’t exist.
WHAT ARE YOUR PRINCIPLES & PURPOSE?
Root each action in a mission and set of values that unify your team, inspire your customers, and strengthen long-term resilience.
- An intangible ‘why’ can be your strongest foundation.
- Values unpracticed are merely slogans.
- Profit creates customers, but purpose grows a loyal community.
- If your principles bend too far, your trustworthiness snaps.
I’ll guide you through answering these questions in a powerful way that transforms your business forever. And that’s just for starters.
My past clients include...
…but I don’t chase big brands anymore. My focus is 100% on leading small companies from surviving to thriving.
Start winning the customers your company deserves.
Here’s How We Can Work Together
One-Time Engagements
Market Positioning Accelerator
$6,000
8 weekly live small-group calls
Walk through each positioning step
“Hot seat” time for your business
Positioning worksheets & templates
Access to community & resources
Market Positioning Intensive
$12,000
Initial discovery workshop
Before and after positioning scores
Full-day intensive workshop
New company definition report
90-day implementation support
Monthly Engagements
Marketing Advisor for CEOs
$1,950 per month
Bi-weekly 90-minute 1:1 sessions
Workshop your marketing challenges
Phone/text support between sessions
Homework and accountability
Fill in your marketing knowledge gaps
Fractional CMO
$6,000/$12,000 per month
Have a real Chief Marketing Officer
Develop & manage your growth strategy
Drive execution of key growth initatives
Manage staff, contractors, & vendors
Serve as part of your executive team
Especially for B2B Business Service Companies
I’ve worked across almost every industry and there aren’t many businesses where I wouldn’t be able to make a significant impact, but my primary focus is on B2B business services companies, including:
Go on vacation without worrying your company will fall apart without you.
Especially for B2B Business Service Companies
I’ve worked across almost every industry and there aren’t many businesses where I wouldn’t be able to make a significant impact, but my primary focus is on B2B business services companies, including:
Accounting & Finance
Management Consulting
Legal Services
HR & Recruiting
Insurance & Risk Management
Wealth Management
M&A Advisory
IT & Cybersecurity
Regulatory & Compliance
Marketing & Creative Agencies
James and his team are some of the most talented marketers I’ve ever encountered. He’s passionate about what he does, and he works hard for his clients. I can’t recommend him highly enough!
James is a presence that inevitably brings out higher standards. He’s a solid man that I hold in the highest respects. If you have a vital project to entrust to someone, it would be pure folly if you did not contact James.
Wouldn’t hire anyone else. Great service, very creative, and a truly good guy.
Q: Is this James guy even qualified?
A: Yeah, he’s pretty dang qualified.
- 20+ years in C-level positions
- Almost 3 decades in marketing
- Ran a marketing agency for 12 years
- Hired by clients like Disney, Microsoft, Walmart, Motorola, and Yahoo
- Projects featured in U.S. News & World Report, Inc. Magazine, Fast Company, Business Week, Entrepreneur, The New York Times, AdAge, TechCrunch, and NPR.
- Spoken at more than 100 events
- Written hundreds of articles and blog posts on business and marketing
- Has worked with hundreds of businesses across every industry
Find out what it’s like to have insane strategic clarity in your business.
James consistently amazes me with his insights on design, marketing, and business process.
James Archer is brilliant at what he does, but he’s also a patient, enthusiastic teacher. The immense impact of his advice has benefitted our company exponentially.
James has an extremely steady head on his shoulders, and can easily switch from business mode, to design, to client, to friend, back to business all with equal aplomb. His professional attitude and work ethic were amazing to work with.
Hey, I’m running out of things to say here. Nobody was supposed to scroll this far. 😅
I hope you’ll click the button & schedule a meeting, because that’s the first step to us doing something awesome together.
Love you. Bye now.
– James