I help ambitious founders of 7-figure service firms clarify their company's market stance so they become magnetic to their ideal clients.
Real Impact on Real Companies
These are a few examples of results I've helped generate for my clients over the years. Whatever you're dealing with, I've been there and done that.
You’re carrying the mental load, growth has plateaued, and mediocre competitors keep winning on price. You're trying to break out, but what got you here won’t get you there.
You’re waiting for things to “turn around”...but they don’t.
Clients don't get how different your firm is from others.
Mediocre competitors win projects that should come to you.
You deliver superior services but keep having to battle on price.
Your current ideal client is “anyone who can write a check.”
You feel like you’re just surviving instead of thriving.
These walls come from your market stance issues. I’ll show you exactly how to break free.
You play it safe and copy competitors, making yourself interchangeable so prospects treat you like a vendor to be price-shopped instead of an expert who commands premium rates.
You try to serve anyone with a budget, creating a chaotic pipeline of mismatched clients and weak referrals because no one can explain exactly what you do or who you’re for.
You endlessly apply new marketing tricks and surface fixes to the same broken strategy instead of making the hard foundational choices that would actually change your outcomes.
You swoop in to save every situation and approve every decision, creating a business so dependent on you that you can’t step away for a day without everything stalling.
The Northstar Strategy gives you a sharp, shared picture of who you serve, what you stand for, and how you win. I turn your deep expertise into a clear market position that attracts your ideal clients and frees you from the daily grind.
Set up a call with me to discuss how I can get you started with a Northstar Strategy that'll change your firm forever.
Stop losing to cheaper, less-qualified competitors. I’ll find the one thing you do better than anyone else and make it the only thing that matters to your ideal clients, turning you into their obvious choice.
Stop competing on price and start winning on value. I’ll give you messaging so clear that clients see why you're worth more, making those spreadsheet price comparisons completely irrelevant.
Stop being the bottleneck in your own business. I’ll help you turn your expertise into a scalable system your whole team can run, freeing you from the daily operational grind so you can finally lead again.
Stop relying on random referrals and start attracting a steady stream of your best-fit clients. I’ll build a marketing and sales process that you own and control, so you can finally grow on your terms.
Research consistently shows that these positioning strategies work for firms like yours (Sources: Principia Consultants, Financial Planning Association, Hinge, Alli AI, Kitces Research, Harvard Business School).
A quick self-check to make sure this engagement matches your goals and constraints.
For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:
You've built real expertise over years of delivering superior work. But you're losing deals to competitors who message better, defending your fees instead of commanding them, and stuck at a revenue plateau that more effort won't break. I help established service firms turn their expertise into clear positioning and messaging that wins the right clients at the right price. Every engagement starts with strategic clarity, then builds the tools to take it to market.
This four-week intensive includes interviews with you and your key leaders plus online market and customer research to identify what makes you truly different. The result is your Northstar Document: 8-12 pages defining your ideal client profile, unique market position, and core messaging. Your entire team can drop this into AI platforms for instant strategic alignment on all content and communications.
Transform strategy into action with three deliverables built on your Market Clarity Blueprint. The Marketing Roadmap identifies your highest-impact channels with specific strategies for each. The Content Jumpstart delivers your core messaging toolkit: taglines, service descriptions, value propositions, and key marketing language. The Web Jumpstart provides complete website copy and architecture showing developers exactly what to build. Together, these give you everything needed to attract your ideal clients and make sure they understand exactly why your firm is right for them.
This six-month partnership includes everything in the Playbook plus biweekly strategy sessions to drive implementation. I work with your existing team or help you find the right contractors and agencies to execute the plan. You get direct access for critical decisions, vendor management, and tactical adjustments based on results. This brings three decades of marketing leadership to your firm while you focus on running the business.
These are the three spaces where my experience runs deepest and my leverage is strongest. If you see yourself here, you can count on getting clear strategy, decisive execution, and premium results.
If the “get three quotes” grind is bleeding your margins, we will package your method into a clear system clients choose for outcomes, not price.
If you are done selling hours, seats, and tool stacks, we will help you lead with business outcomes so buyers finally see you as the premium choice.
When you realize repeating 'trusted partner' doesn't work, we'll carve out a niche you can own so you command premium fees and win right-fit clients.
“James is an expert brand strategist and marketer…I’d listen to him, if I were you.”
“Wouldn’t hire anyone else. Great service, very creative, and a truly good guy.”
“James is a presence that inevitably brings out higher standards. He’s a solid man that I hold in the highest respects.”
“You rebranded us and brought focus to our products, services, and target audience. You’ve been the secret sauce to our marketing all along.”
“James’s professional attitude and work ethic were amazing to work with.”
“You’re a freaking genius. You’ve been a humongous help and a huge influence on my success.”
“James’s unique approach differs from most, but proves time and time again to give us that distinctive advantage we need.”
“James consistently amazes me with his insights on design, marketing, and business process.”
“James is passionate about what he does, and works hard for his clients. I can’t recommend him highly enough!”
“James is a visionary. His insight into branding, design, and even business operations is always remarkable.”
“Thank you for speaking on taking risks and doing things out of your comfort zone, for me that was exactly what I needed to hear. Taking everything you taught us to heart, I feel truly inspired.”
“James Archer is brilliant at what he does, but he’s also a patient, enthusiastic teacher. The immense impact of his advice has benefitted our company exponentially.”
There are two ways to get started. Pick the one that feels right for you.
Choose this if you're not ready to commit yet
This 14-minute webinar will give you the four exact steps to break free, stand out, and build an iconic company that sails past the $10M revenue mark.
Choose this if you know this is what you need
Schedule a 30-minute conversation with me to talk about your business so we can figure out where things are stuck and exactly how to get to the next level.
