Do You Really Know Your Company's Target Audience? (Probably Not)

Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…

https://jamesarcher.co - Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are, how to define them, and what to do with them in a nutshell. This is good advice for business owners, entrepreneurs, founders, CEOs, and small business owners.

I'm James Archer. This is why firms hire me.

3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

I know how to do this in the real world:

  • I’ve spent 20+ years in C-level positions
  • I ran a successful marketing agency for 12 years
  • I’ve helped 100s of businesses from startups to Fortune 500s
  • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.