Narrow Audience

Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…

Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power