Specific Audience Targeting

Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.

Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.

Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…

Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…