Say No to Grow
Specialization scares business owners, but it’s the only path to standout positioning. Say no, cut distractions, and become the undeniable master for a narrow audience instead of chasing every tempting opportunity.
Service Specialization
Being Better Isn't Good Enough
Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.
Your Business Doesn't Have Compeittors
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
Your Business Doesn't Have Compeittors
Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…
3 secret ingredients for marketing a must-have product [video]
Ever wondered what really makes a product stand out in the crowded market? In this video, I'm diving into the three key elements that can turn your averag…
Business Owners: You HAVE to Do This [video]
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
Your Business Has an Identity Crisis
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.