These are the 50 best marketing books ever written, summarized in one sentence each.

Books included: Influence: The Psychology of Persuasion by Robert B. Cialdini Positioning: The Battle for Your Mind by Al Ries & Jack Trout This Is Marketing by Seth Godin Ogilvy on Advertising by David Ogilvy Contagious: Why Things Catch On by Jonah Berger The 22 Immutable Laws of Marketing by Al Ries & Jack Trout Purple Cow by Seth Godin Marketing Management by Philip Kotler Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne Guerrilla Marketing by Jay Conrad Levinson The Tipping Point by Malcolm Gladwell Permission Marketing by Seth Godin Building a StoryBrand by Donald Miller Crossing the Chasm by Geoffrey A. Moore Made to Stick by Chip Heath & Dan Heath The Lean Startup by Eric Ries Growth Hacker Marketing by Ryan Holiday All Marketers Are Liars by Seth Godin The Challenger Sale by Matthew Dixon & Brent Adamson Epic Content Marketing by Joe Pulizzi Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan The New Rules of Marketing and PR by David Meerman Scott …and many more.

I'm James Archer. This is why firms hire me.

3 decades in marketing 20+ years in the C-suite Hundreds of firms advised

I know how to do this in the real world:

  • I’ve spent 20+ years in C-level positions
  • I ran a successful marketing agency for 12 years
  • I’ve helped 100s of businesses from startups to Fortune 500s
  • My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on these strategies.