The MOST IMPORTANT Question in Marketing
This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really need instead of what you assume they n…
Brand & Positioning Strategy Videos
These videos will change how you do business forever.
What If You Did Real Marketing?
This was an excerpt from a larger video that didn't work out, but I was able to salvage this segment so I figured I'd post it!
Ask Your Dang Customers
Direct customer engagement and observation reveal valuable insights that challenge assumptions, leading to innovative solutions and improved business outcomes.
Business Owners Always Get This Backwards
True business success starts with understanding and meeting real market needs, ensuring your product solves a genuine problem for your target audience.
Business Owners Need a Family Support System
Having the support of your spouse and family is crucial when starting a business, as discussed on the 'What the Frac?' podcast.
Do You Really Know Your Company's Target Audience? (Probably Not)
Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…
Founders, It's Time to Get REAL
Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
Fractional CMO vs. Execution Marketers
In this video I discusses the difference between an experience fractional CMO and a traditional execution-focused marketing team (that can easily execute in the wro…
Get INSIDE Your Customer's Head
In this video, I cover how to identify and narrow down your target audience, learn what they need, and define them clearly in an audience profile. This will be helpful for anyone looking at doin…
How Startups Can Find Success YEARS Sooner
In this interview on the "What the Frac?" podcast, James Archer discusses how working with an experienced marketing consultant or fractional CMO at an ear…