Get INSIDE Your Customer's Head
In this video, I cover how to identify and narrow down your target audience, learn what they need, and define them clearly in an audience profile. This will be helpful for anyone looking at doin…
Brand & Positioning Strategy Videos
These videos will change how you do business forever.
Your Target Audience Isn't NARROW Enough
Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…
Business Owners Always Get This Backwards
True business success starts with understanding and meeting real market needs, ensuring your product solves a genuine problem for your target audience.
Marketers Get Simon Sinek's "Start With Why" All Wrong
Simon Sinek's iconic TEDx talk on "Start With Why" has fueled a frenzy of vision-first marketing, convincing legions of marketers that selling a grand pur…
The 3 Layers of Marketing
This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it's important to start with the bottom layer and work your…
Ask Your Dang Customers
Direct customer engagement and observation reveal valuable insights that challenge assumptions, leading to innovative solutions and improved business outcomes.
Business Owners Need a Family Support System
Having the support of your spouse and family is crucial when starting a business, as discussed on the 'What the Frac?' podcast.
Fractional CMO vs. Execution Marketers
In this video I discusses the difference between an experience fractional CMO and a traditional execution-focused marketing team (that can easily execute in the wro…
It's Time to SCALE UP Your Company
I'm James Archer, a growth consultant and fractional CMO, and I'm on a mission to teach founders how to grow their companies, make a real impact, and…
They're Not the Same
Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…