The Biggest Client Red Flag
James discusses client red flags on the "What the Frac?" podcast.
Brand & Positioning Strategy Videos
These videos will change how you do business forever.
I Got CALLED OUT by Clifton StrengthFinger Test
I took the StrengthsFinder test (now CliftonStrengths) and was STUNNED by the results. It wasn't what I expected at all...but in retrospect it made perfec…
How Startups Can Find Success YEARS Sooner
In this interview on the "What the Frac?" podcast, James Archer discusses how working with an experienced marketing consultant or fractional CMO at an ear…
Who the Heck is James Archer?
I'm a growth consultant and fractional CMO helping company founders move from surviving to thriving, scale up their business, make a real impact, and achi…
Your Company NEEDS an Audience Profile
Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…
Founders, It's Time to Get REAL
Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
Kinda Hate Myself for This
This might be the wrong answer from a design perspective, but it's often the right answer from a business perspective.
Do You Really Know Your Company's Target Audience? (Probably Not)
Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…
The Underestimated Role of the CMO
This is why CMOs are more important than people realize
Marketing is Fundamental
Marketing is one of the most fundamental elements of any business.