Get INSIDE Your Customer's Head
In this video, I cover how to identify and narrow down your target audience, learn what they need, and define them clearly in an audience profile. This will be helpful for anyone looking at doin…
Brand & Positioning Strategy Videos
These videos will change how you do business forever.
How Startups Can Find Success YEARS Sooner
In this interview on the "What the Frac?" podcast, James Archer discusses how working with an experienced marketing consultant or fractional CMO at an ear…
I Got CALLED OUT by Clifton StrengthFinger Test
I took the StrengthsFinder test (now CliftonStrengths) and was STUNNED by the results. It wasn't what I expected at all...but in retrospect it made perfec…
It's Time to SCALE UP Your Company
I'm James Archer, a growth consultant and fractional CMO, and I'm on a mission to teach founders how to grow their companies, make a real impact, and…
Kinda Hate Myself for This
This might be the wrong answer from a design perspective, but it's often the right answer from a business perspective.
Marketers Get Simon Sinek's "Start With Why" All Wrong
Simon Sinek's iconic TEDx talk on "Start With Why" has fueled a frenzy of vision-first marketing, convincing legions of marketers that selling a grand pur…
The 3 Layers of Marketing
This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it's important to start with the bottom layer and work your…
The Biggest Client Red Flag
James discusses client red flags on the "What the Frac?" podcast.
They're Not the Same
Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…
Your Company NEEDS an Audience Profile
Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…