Creative Freedom Is NOT What You Think
James Archer speaks at Creative Mornings in 2014, explaining how "creative freedom" isn't what most people think it is.
Brand & Positioning Strategy Videos
These videos will change how you do business forever.
Deep Design: Getting Beyond Decoration (2016)
James Archer speaks at the 2016 Method+Madness Conference at Phoenix Design Week. Design isn't about making things pretty. It's about solving real problems by understanding customers deeply and creating authentic experiences that connect. That's what turned a forgotten Yahoo store into a thriving heritage brand.
Doing the Right Thing and Making the Most Money Often Don't Align
The best fractional CMOs aren't failed agency owners. They're people who left because they refused to sell the wrong solutions just to make more money.
Embracing the Chaos
After years running an agency, you know the mechanics cold. But starting fresh as a fractional CMO means accepting controlled chaos while you figure out what actually works for your new clients and context.
Flexibility is the Ultimate Freedom
Working for yourself is really about having the freedom to make the right call for your clients and yourself without asking permission first.
How to Get Users to Do What You Want
In this keynote conference talk from 2016, James Archer explains the Persuasive Design Model and how to use it to shape user perception and behavior.
Marketing is Fundamental
Marketing leadership belongs at the executive table from day one. Your exit strategy, growth plans, and fundamental business decisions shape everything marketing builds. Transparency isn't optional when strategy is on the line.
The Curse of Being a Marketer (Some People Are Just Nuts)
When you're a marketer who sees every problem clearly, staying in your lane becomes nearly impossible. The smartest path isn't always the one you can actually follow.
The Human Side of User Experience Design (2014)
In this talk from 2014, James Archer discusses the emotional side of design, and how empathy applies not just to users but to clients as well.
The Underestimated Role of the CMO
Fractional CMOs need invasive access to everything from financials to founder dynamics. You're not just doing promotion. You're the strategic number two who ensures the company actually knows what customers want.