The Human Side of User Experience Design (2014)
In this talk from 2014, James Archer discusses the emotional side of design, and how empathy applies not just to users but to clients as well.
Brand & Positioning Strategy Videos
These videos will change how you do business forever.
The Underestimated Role of the CMO
Fractional CMOs need invasive access to everything from financials to founder dynamics. You're not just doing promotion. You're the strategic number two who ensures the company actually knows what customers want.
This is How a Brochure from 1996 Redefined My Career
From playing video games in a college computer lab to running agencies and holding C-suite roles, this journey shows why putting your fate in your own hands beats corporate politics.
When You're Starting a Business, Everything is for the First Time
Running an agency for years makes the business fundamentals automatic. But starting fresh means every simple task spawns twelve prerequisites, creating a scramble of 700 tiny setup steps.