The 3 Layers of Marketing

This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it's important to start with the bottom layer and work your…

This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it’s important to start with the bottom layer and work your way up instead of trying to jump right into promotions (advertising, etc.)

I'm James Archer. This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Learn More About James