Marketers Get Simon Sinek's "Start With Why" All Wrong

Simon Sinek's iconic TEDx talk on "Start With Why" has fueled a frenzy of vision-first marketing, convincing legions of marketers that selling a grand pur…

https://jamesarcher.co - Simon Sinek’s iconic TEDx talk on “Start With Why” has fueled a frenzy of vision-first marketing, convincing legions of marketers that selling a grand purpose is the golden ticket. However, the real magic isn’t in preaching your “why” but embodying it—because at the end of the day, it’s not about why you do what you do, but how what you do benefits the customer. Additional keyphrases: Simon Sinek, Simon Sinek books, Leaders Eat Last Book, The Infinite Game, Start With Why, Simon Sinek Ted Talk, Simon Sinek Marketing, It Starts With Why, Starting With Why

I'm James Archer. This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
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  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
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