Marketers Get Simon Sinek's "Start With Why" All Wrong
Simon Sinek's iconic TEDx talk on "Start With Why" has fueled a frenzy of vision-first marketing, convincing legions of marketers that selling a grand pur…
https://jamesarcher.co - Simon Sinek’s iconic TEDx talk on “Start With Why” has fueled a frenzy of vision-first marketing, convincing legions of marketers that selling a grand purpose is the golden ticket. However, the real magic isn’t in preaching your “why” but embodying it—because at the end of the day, it’s not about why you do what you do, but how what you do benefits the customer. Additional keyphrases: Simon Sinek, Simon Sinek books, Leaders Eat Last Book, The Infinite Game, Start With Why, Simon Sinek Ted Talk, Simon Sinek Marketing, It Starts With Why, Starting With Why