These videos will change how you do business forever.
I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way…
Tired of being a watered-down, “I’ll-do-anything” entrepreneur? Here's the truth about how specializing in one specific thing can actually bring in more o…
I use a simple “pipe” analogy to illustrate the flow of leads through a B2B service business. Each stage—the website, discovery calls, proposals, and negotiations—acts like a valve that either a…
These are the 50 best marketing books ever written, summarized in one sentence each. Books included: Influence: The Psychology of Persuasion by Robert B. Cialdini Positioning: The Battle for You…
Discover the six powerful questions that can make or break your business. This is part one of a series where I'll explore a powerful business strategy framework designed to bring strate…
Most owners, founders, and CEOs feel like they’re fumbling around with their marketing strategies—especially in that “in-between” stage where it’s too big to DIY but not big enough for a full-ti…
This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really need instead of what you assume they n…
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
This was an excerpt from a larger video that didn't work out, but I was able to salvage this segment so I figured I'd post it!
Ever wondered what really makes a product stand out in the crowded market? In this video, I'm diving into the three key elements that can turn your averag…