Getting back to marketing basics #marketing #business #smallbusiness
https://jamesarcher.co
Founder
This is what marketing REALLY is #business #marketing #smallbusiness #businessowner
https://jamesarcher.co
THIS is why your company's stuck (it's not the economy) [video]
https://jamesarcher.co Most owners, founders, and CEOs feel like they’re fumbling around with their marketing strategies—especially in that “inbetween” stage where it’s too big to…
It's Time to SCALE UP Your Company
Visit https://jamesarcher.co I’m James Archer, a growth consultant and fractional CMO, and I’m on a mission to teach founders how to grow their companies, make a real impact, and…
Who the Heck is James Archer?
https://jamesarcher.co I’m a growth consultant and fractional CMO helping company founders move from surviving to thriving, scale up their business, make a real impact, and achi…
Hiring a Marketing Agency is the Wrong Move. Here's Why.
Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.
What's Your Business Really All About?
Purpose isn't a slogan. Assemble a team, share stories, ask whys, and craft a bold phrase. Keep it short, stop committee creep, and make it worthy of a flag.
Tap into Primal Customer Emotions with Brand Archetypes
Archetypes are based on the idea of universal, reoccurring characters or personifications that represent something fundamental about the ways we identify ourselves and relate to the world around us. A few years ago, we began the process of gathering raw archetypes from as many sources as we could. I…
Where Company Names Come From
Behind famous logos are scrappy stories, not pricey brainstorms. From Adidas to Volvo, names often spring from rivers, jokes, and founders’ quirks, proving creativity and context beat consultants.
To Give an Idea Flight, First Give It a Name
XHTML, CSS, DOM, XML, XSLT, XMLHttpRequest, and JavaScript were just programmers’ techno-babble…until they were collectively christened “Ajax.” On February 18, 2005, Jesse James Garrett (founder of [Adaptive Path](https://web.archive.org/web/20060328061204/http://www.adaptivepath.com/), wrote a brie…