Product

https://jamesarcher.co

https://jamesarcher.co

https://jamesarcher.co

https://jamesarcher.co

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

https://jamesarcher.co Being productive is seductive. If you’re a business owner, you’re probably all too used to that feeling of being a firefighter—running from thing to thing…

https://jamesarcher.co - Being productive is seductive. If you're a business owner, you're probably all too used to that feeling of being a firefighter—running from thing to thing…

Ever wondered what really makes a product stand out in the crowded market? In this video, I'm diving into the three key elements that can turn your averag…

https://jamesarcher.co Ever wondered what really makes a product stand out in the crowded market? In this video, I’m diving into the three key elements that can turn your averag…

True business success starts with understanding and meeting real market needs, ensuring your product solves a genuine problem for your target audience.

Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…

Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…

This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it's important to start with the bottom layer and work your…

Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…

https://jamesarcher.co Successful marketing begins with the product itself, emphasizing the importance of understanding market needs and desires before product development. Many…