Getting back to marketing basics #marketing #business #smallbusiness
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Product
This is what marketing REALLY is #business #marketing #smallbusiness #businessowner
https://jamesarcher.co
The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Being "Productive" is Seductive...And It's Ruining Your Business #business #productivity
https://jamesarcher.co Being productive is seductive. If you’re a business owner, you’re probably all too used to that feeling of being a firefighter—running from thing to thing…
3 secret ingredients for marketing a must-have product
https://jamesarcher.co Ever wondered what really makes a product stand out in the crowded market? In this video, I’m diving into the three key elements that can turn your averag…
The 3 Layers of Marketing [video]
https://jamesarcher.co This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it’s important to…
Business Owners Always Get This Backwards
https://jamesarcher.co Successful marketing begins with the product itself, emphasizing the importance of understanding market needs and desires before product development. Many…
Do You Really Know Your Company's Target Audience? (Probably Not)
https://jamesarcher.co Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…
Founders, It's Time to Get REAL
https://jamesarcher.co Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
Your Company NEEDS an Audience Profile
https://jamesarcher.co Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…
The Product Design Pyramid
**If you make it to the top, you'll have one of the best and most delightful products in your market** The product design and user experience design industries are full of vague phrases like "delightful experiences" without a lot of specifics about how to get there. Many designers find themselves fl…
Smart People Always Mess This Up
Smart teams overthink and smother good ideas. Skip the grand plan. Ship the uncomfortable core, learn from real demand, evolve ruthlessly, and build only what customers prove they need.
Stop Talking About Customer Experience (And Start Doing It)
Your brand story might be a glossy promise your operations can’t cash. Peek behind the ads to the tiny moments that prove who you are and decide whether you’re different.
You Don't Get Long Walks on the Beach with Your Customers
Customers will not study your product. This piece shows how sharp positioning, emotional cues, proactive feedback, and relentless messaging create attention fast and convey your value proposition before interest fades.
Clear Purpose, Clear Decisions
Stop hemming and hawing. A clear purpose turns messy choices into reflex, rallies your team, justifies tough sacrifices, and keeps you advancing like a disciplined chess player while competitors scramble.