Business

https://jamesarcher.co

Running an agency for years makes the business fundamentals automatic. But starting fresh means every simple task spawns twelve prerequisites, creating a scramble of 700 tiny setup steps.

Growing businesses need executive marketing strategy but can't afford a full-time CMO. This article explains the 10 reasons why a fractional CMO delivers C-suite expertise at a price that actually works for your budget.

A warning shot to business owners: when fast, cheap tools raise the floor, average positioning becomes failure. The middle disappears, and fear keeps leaders stuck while the market surges past.

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.

Your business’s biggest positioning challenge isn’t about the market, it’s about your willingness to confront and destroy your outdated assumptions about your own company. Our bra…

Your business's biggest positioning challenge isn't about the market, it's about your willingness to confront and destroy your outdated assumptions about your own company. Our bra…

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@seanstoneamazontuto…

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tuto…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…

This is how action heroes land. Your business can do the same. It’s called a threepoint landing. When you see this in a movie, you know two things: First, the hero is completely…

This is how action heroes land. Your business can do the same. It's called a three-point landing. When you see this in a movie, you know two things: First, the hero is completely…

https://jamesarcher.co The Northstar Document can make AI like 10x more useful for your business, but the hard part isn’t filling out the template, it’s knowing what to fill it…