Business

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.

Your business’s biggest positioning challenge isn’t about the market, it’s about your willingness to confront and destroy your outdated assumptions about your own company. Our bra…

Your business's biggest positioning challenge isn't about the market, it's about your willingness to confront and destroy your outdated assumptions about your own company. Our bra…

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@seanstoneamazontuto…

Here’s the reaction I’m always chasing: a business owner realizing they don’t need a bigger checklist—they need sharper strategy. In this clip, Sean Stone (@sean_stone_amazon_tuto…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…

Most businesses don’t have a competition problem. They have a positioning problem. If your focus is broad, you’ll see a crowded field of “competitors” doing the same thing for the…

This is how action heroes land. Your business can do the same. It’s called a threepoint landing. When you see this in a movie, you know two things: First, the hero is completely…

This is how action heroes land. Your business can do the same. It's called a three-point landing. When you see this in a movie, you know two things: First, the hero is completely…

https://jamesarcher.co The Northstar Document can make AI like 10x more useful for your business, but the hard part isn’t filling out the template, it’s knowing what to fill it…

https://jamesarcher.co - The Northstar Document can make AI like 10x more useful for your business, but the hard part isn't filling out the template, it's knowing what to fill it…

https://jamesarcher.co Resist the urge to diversify your business too soon! Learn why focusing on your niche is crucial for initial business growth and how industry giants like…

https://jamesarcher.co - Resist the urge to diversify your business too soon! Learn why focusing on your niche is crucial for initial business growth and how industry giants like…

A Northstar Document can make AI work 10x better for your business. They’re radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…