Business

A Northstar Document can make AI work 10x better for your business. They're radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…

6 reasons business owners don’t focus their business, even though they’d make more money. Every business expert says to streamline your offering, narrow your target audience, spec…

6 reasons business owners don't focus their business, even though they'd make more money. Every business expert says to streamline your offering, narrow your target audience, spec…

I use a simple “pipe” analogy to illustrate the flow of leads through a B2B service business. Each stage—the website, discovery calls, proposals, and negotiations—acts like a valve that either a…

Discover the six powerful questions that can make or break your business. This is part one of a series where I'll explore a powerful business strategy framework designed to bring strate…

I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…

https://jamesarcher.co I’ve got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…

Direct customer engagement and observation reveal valuable insights that challenge assumptions, leading to innovative solutions and improved business outcomes.

True business success starts with understanding and meeting real market needs, ensuring your product solves a genuine problem for your target audience.

Having the support of your spouse and family is crucial when starting a business, as discussed on the 'What the Frac?' podcast.

Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…

This might be the wrong answer from a design perspective, but it's often the right answer from a business perspective.

This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it's important to start with the bottom layer and work your…

Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…

I'm a growth consultant and fractional CMO helping company founders move from surviving to thriving, scale up their business, make a real impact, and achi…