Business

Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…

(https://jamesarcher.co) On the “What the Frac?” podcast, James discusses the importance of having the support of your spouse and family when starting a business.

https://jamesarcher.co Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…

https://jamesarcher.co Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…

https://jamesarcher.co I’m a growth consultant and fractional CMO helping company founders move from surviving to thriving, scale up their business, make a real impact, and achi…

https://jamesarcher.co Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…

This is why I embrace the role of chaos as part of business.

Marketing is one of the most fundamental elements of any business.

(https://jamesarcher.co) Marketing is one of the most fundamental elements of any business.

Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.

Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.

Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.

Don’t keep feeding the ad slot machine. Build authority by giving away useful content that attracts early, earns trust, captures emails, influences AI. Create assets today or vanish tomorrow.

Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.

I once skipped my paycheck to avoid layoffs. It felt heroic and nearly broke the business. It’s a hard truth about stability, compassion, and the smarter path forward.