Business

Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…

This might be the wrong answer from a design perspective, but it's often the right answer from a business perspective.

This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it's important to start with the bottom layer and work your…

Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…

I'm a growth consultant and fractional CMO helping company founders move from surviving to thriving, scale up their business, make a real impact, and achi…

Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…

(https://jamesarcher.co) On the “What the Frac?” podcast, James discusses the importance of having the support of your spouse and family when starting a business.

https://jamesarcher.co Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…

https://jamesarcher.co Identifying and understanding your target audience is crucial for business success. Rather than viewing them as just a market from which to extract value,…

https://jamesarcher.co I’m a growth consultant and fractional CMO helping company founders move from surviving to thriving, scale up their business, make a real impact, and achi…

https://jamesarcher.co Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…

Marketing leadership belongs at the executive table from day one. Your exit strategy, growth plans, and fundamental business decisions shape everything marketing builds. Transparency isn't optional when strategy is on the line.

(https://jamesarcher.co) Marketing is one of the most fundamental elements of any business.

Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.

Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.