Your Target Audience Isn't NARROW Enough

https://jamesarcher.co - Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often leads to a diluted product or service that fails to resonate deeply with anyone. Contrary to the instinct to broaden your market, honing in on a specific segment allows you to create a product or service that is perfectly suited to their needs. This strategy not only makes your messaging more impactful and relatable but also fosters enthusiasm among your initial customer base, which can naturally lead to broader appeal over time. As startup expert Paul Graham advises, it’s more effective to build something that a small number of people love rather than something that a large number are indifferent about. This focus not only enhances customer satisfaction but also leverages word-of-mouth, eventually attracting a wider audience than originally anticipated.