Like, mix it up a little maybe? #ai #business #marketing
https://jamesarcher.co
Ai
Like, mix it up a little maybe?
https://jamesarcher.co
Fractional CMO: Executive Strategy Your Business Can Actually Afford
Growing businesses need executive marketing strategy but can't afford a full-time CMO. This article explains the 10 reasons why a fractional CMO delivers C-suite expertise at a price that actually works for your budget.
Average Businesses Won't Survive What's Coming [video]
Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.
Average is the New Bottom
A warning shot to business owners: when fast, cheap tools raise the floor, average positioning becomes failure. The middle disappears, and fear keeps leaders stuck while the market surges past.
Stop Marketing to Everyone
You can't resonate with everyone. Pick a painfully specific audience, learn their world, and watch marketing become a one to one conversation that attracts ideal clients and creates outsized impact.
The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
10 Phrases that Make Your Wealth Advisory Firm Invisible
If your website brags about being a "trusted advisor" or offering "customized solutions," you're accidentally telling clients you're just like everyone else in your space. Here's how to break out.
Don't let your business get lost in the crowd #marketing #business #smallbusiness #businessowner
Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…
Don't let your business get lost in the crowd
Most companies feel invisible because they broadcast to a crowd instead of speaking to a person. Our brains ignore anything that isn’t clearly for us. When your targeting is broad…
Marketing's harder than ever. Here's what to do about it. #business #smallbusiness #businessowner
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
Marketing's harder than ever. Here's what to do about it.
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
This the Hard Part of Business Strategy #business #entrepreneur #smallbusiness
https://jamesarcher.co The Northstar Document can make AI like 10x more useful for your business, but the hard part isn’t filling out the template, it’s knowing what to fill it…
This the Hard Part of Business Strategy
https://jamesarcher.co - The Northstar Document can make AI like 10x more useful for your business, but the hard part isn't filling out the template, it's knowing what to fill it…
This is why companies are bad at strategy, and how to fix it. #business #smallbusiness #entrepreneur
Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…