Like, mix it up a little maybe? #ai #business #marketing
https://jamesarcher.co
Customer Persona
Like, mix it up a little maybe?
https://jamesarcher.co
What If You Did Real Marketing? [video]
This was an excerpt from a larger video that didn't work out, but I was able to salvage this segment so I figured I'd post it!
Deep Design: Getting Beyond Decoration (2016) [video]
James Archer speaks at the 2016 Method+Madness Conference at Phoenix Design Week. Design isn't about making things pretty. It's about solving real problems by understanding customers deeply and creating authentic experiences that connect. That's what turned a forgotten Yahoo store into a thriving heritage brand.
Six Hard Questions Every Business Owner Should Be Able to Answer
Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.