This is why companies are bad at strategy, and how to fix it.
Big strategy exercises often loop you back to where you started. I call it the retrofit curse. Faced with a need, your brain grabs whatever is already in the fridge and tries to m…
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The Northstar Document is Crafted for Incredible AI Results #business #entrepreneur #founder #ai
Get the template from https://jarcher.co/northstartemplate?utmcampaign=ytdesc Why is a Northstar Document so long? (It’s like 10 to 15 pages.) The biggest reason is for using it…
The Northstar Document is Crafted for Incredible AI Results
Get the template from https://jarcher.co/northstar-template?utm_campaign=ytdesc Why is a Northstar Document so long? (It's like 10 to 15 pages.) The biggest reason is for using it…
A Northstar Document Will 10x AI Results for Your Company #business #entrepreneur #smallbusiness
A Northstar Document can make AI work 10x better for your business. They’re radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…
A Northstar Document Will 10x AI Results for Your Company
A Northstar Document can make AI work 10x better for your business. They're radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…
The Meaning of Life...AND Business [video]
I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way…
Business Owners: You HAVE to Do This [video]
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
Business Owners: You HAVE to Do This
https://jamesarcher.co I’ve got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
Founders, It's Time to Get REAL [video]
Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
Your Company NEEDS an Audience Profile [video]
Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…
Your Target Audience Isn't NARROW Enough [video]
Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…
Founders, It's Time to Get REAL
https://jamesarcher.co Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
Your Company NEEDS an Audience Profile
https://jamesarcher.co Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…
Your Target Audience Isn't NARROW Enough
https://jamesarcher.co Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…
Creative Freedom Is NOT What You Think [video]
James Archer speaks at Creative Mornings in 2014, explaining how "creative freedom" isn't what most people think it is.