A Northstar Document can make AI work 10x better for your business. They’re radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…
A Northstar Document can make AI work 10x better for your business. They're radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…
I asked OpenAI to define the meaning of life and told it to be specific and useful. Its answer landed hard. Find your unique strengths and values, align them with a real problem worth solving, then act on that in a way…
I've got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
https://jamesarcher.co I’ve got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…
Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…
Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…
https://jamesarcher.co Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
https://jamesarcher.co Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…
https://jamesarcher.co Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…
James Archer speaks at Creative Mornings in 2014, explaining how "creative freedom" isn't what most people think it is.
In this keynote conference talk from 2016, James Archer explains the Persuasive Design Model and how to use it to shape user perception and behavior.
Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.