Your Company NEEDS an Audience Profile
https://jamesarcher.co - Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…
https://jamesarcher.co - Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a specific audience rather than a generic crowd. This profile can be based on an actual customer or a composite of multiple customers, focusing on demographic information (age, gender, income, education, family status) and psychographic details (values, interests, attitudes, motivations). It should also encompass their goals and aspirations, challenges and pain points related to your product, buying behavior, preferred communication channels, influencers, and potential objections. The key to a successful audience profile lies in conducting thorough research to gather real insights, rather than relying on assumptions. This research uncovers critical information that can significantly influence the direction and success of your business. A profile built on genuine data can guide product development and marketing strategies, ensuring they are finely tuned to meet the specific needs and preferences of your target customer.
I'm James Archer.why firms hire me.
This isI know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.