The Northstar Document is Crafted for Incredible AI Results
Get the template from https://jarcher.co/northstar-template?utm_campaign=ytdesc Why is a Northstar Document so long? (It's like 10 to 15 pages.) The biggest reason is for using it…
Get the template from https://jarcher.co/northstar-template?utm_campaign=ytdesc
Why is a Northstar Document so long? (It’s like 10 to 15 pages.)
The biggest reason is for using it with AI.
When you use Claude or Gemini or ChatGPT, your Northstar Document instantly gives it deep context and perspective into your business.
Now your AI can answer questions like 10 times better.
A little one-page worksheet with short little answers doesn’t give the AI much to sink its teeth into.
Instead, the Northstar Document intentionally brings up related concepts in different ways, different structures, different words.
This helps the AI can expand its understanding of each of those concepts.
For example, your target market shows up in your positioning statement, your value proposition, your unique selling proposition, your mission, and so on.
And each one of those talks about it a little bit differently, connecting it to different ideas.
This helps the AI better understand how it all ties together, so it can give you radically better answers.
I'm James Archer.This is why firms hire me.
I know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.