Founders, It's Time to Get REAL
https://jamesarcher.co - Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
https://jamesarcher.co - Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues that customers don’t actually perceive as problems, leading to a disconnect between product offerings and market needs. To avoid this pitfall, follow three main steps: First, identify a significant problem that you are capable of solving—one that is both acknowledged by the customer and substantial enough to warrant a business solution. Second, define this problem using the customer’s own language, drawing on insights gathered through thorough customer research. This ensures your understanding aligns with the customer’s perspective, making your solution more relevant. Lastly, validate that customers are willing to pay for a solution to this problem. This validation should go beyond mere surveys to tangible evidence of purchase intent, such as prototype sales or interactions with a preliminary checkout process. By prioritizing problems that customers are actively seeking to resolve, your business is more likely to create valuable solutions that meet real market demands.
I'm James Archer.
This is Why Firms Hire Me.
For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:
- I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
- I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
- I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
- My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Choose Your Path to Clarity
There are two ways to get started. Pick the one that feels right for you.
Watch the Webinar
Instant accessChoose this if you're not ready to commit yet
This 14-minute webinar will give you the four exact steps to to break free, stand out, and build an iconic company that sails past the $10M revenue mark.
- • Instant access
- • Replay available
- • No pitch, just facts
Book a Strategy Call
30 minutesChoose this if you know this is what you need
Schedule a 30-minute conversation with me to talk about your business so we can figure out where things are stuck and exactly how to get to the next level.
- • No prep required
- • Convenient times available
- • No pressure, just strategy