The Northstar Document is Crafted for Incredible AI Results

May 23, 2025 Watch on YouTube
Get the template from https://jarcher.co/northstar-template?utm_campaign=ytdesc Why is a Northstar Document so long? (It's like 10 to 15 pages.) The biggest reason is for using it with AI. When you use Claude or Gemini or ChatGPT, your Northstar Document instantly gives it deep context and perspective into your business. Now your AI can answer questions like 10 times better. A little one-page worksheet with short little answers doesn't give the AI much to sink its teeth into. Instead, the Northstar Document intentionally brings up related concepts in different ways, different structures, different words. This helps the AI can expand its understanding of each of those concepts. For example, your target market shows up in your positioning statement, your value proposition, your unique selling proposition, your mission, and so on. And each one of those talks about it a little bit differently, connecting it to different ideas. This helps the AI better understand how it all ties together, so it can give you radically better answers.

I'm James Archer.This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
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