This is what marketing REALLY is #business #marketing #smallbusiness #businessowner
https://jamesarcher.co
Customer
This is what marketing REALLY is
https://jamesarcher.co
Deep Design: Getting Beyond Decoration (2016) [video]
James Archer speaks at the 2016 Method+Madness Conference at Phoenix Design Week. Design isn't about making things pretty. It's about solving real problems by understanding customers deeply and creating authentic experiences that connect. That's what turned a forgotten Yahoo store into a thriving heritage brand.
Being Better Isn't Good Enough
Stop staying stuck. The real problem isn’t marketing tactics. It’s weak positioning. Quit trying to be better. Get radically different so ideal customers see you as the only choice.
Your Intro is Costing You Business
Being vague about what you do makes people check out. Sharper positioning can turn casual chats into actual leads being specific about your ideal customers and the real problems you solve for them.
The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Stop obsessing over how your customers see you. #brand #branding #marketing #business #smallbusiness
Most teams try to reverseengineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…
Stop obsessing over how your customers see you.
Most teams try to reverse-engineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…
A Northstar Document Will 10x AI Results for Your Company #business #entrepreneur #smallbusiness
A Northstar Document can make AI work 10x better for your business. They’re radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…
A Northstar Document Will 10x AI Results for Your Company
A Northstar Document can make AI work 10x better for your business. They're radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…
The MOST IMPORTANT Question in Marketing [video]
This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really need instead of what you assume they n…
Ask Your Dang Customers [video]
Direct customer engagement and observation reveal valuable insights that challenge assumptions, leading to innovative solutions and improved business outcomes.
Do You Really Know Your Company's Target Audience? (Probably Not) [video]
Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…
Founders, It's Time to Get REAL [video]
Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
Your Company NEEDS an Audience Profile [video]
Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…