This is what marketing REALLY is #business #marketing #smallbusiness #businessowner
https://jamesarcher.co
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The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Stop obsessing over how your customers see you. #brand #branding #marketing #business #smallbusiness
Most teams try to reverseengineer their brand from the outside in—endless customer research, message testing, social listening—then wonder why nothing sticks. The truth is, durab…
A Northstar Document Will 10x AI Results for Your Company #business #entrepreneur #smallbusiness
A Northstar Document can make AI work 10x better for your business. They’re radically aligned with your strategy, your brand, your customers, all of it, every time. Want to try ma…
The MOST IMPORTANT Question in Marketing [video]
https://jamesarcher.co This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really…
Ask Your Dang Customers [video]
https://jamesarcher.co Understanding your customer goes beyond assumptions and requires direct engagement and research. The story of a fast food chain struggling to increase…
Do You Really Know Your Company's Target Audience? (Probably Not)
https://jamesarcher.co Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…
Founders, It's Time to Get REAL
https://jamesarcher.co Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…
Your Company NEEDS an Audience Profile
https://jamesarcher.co Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…
The 4 Google Ads Lies Costing You a Fortune
Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
The Better Way to Set Business Goals
Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.
The B2B Marketing Playbook is Broken. Here's the Fix.
Don't shout into the void. Replace interruption with authority. Teach generously, target precisely, solve real problems, and build an enduring library that attracts clients today and shapes AI answers tomorrow.
Sales Isn't Marketing, and Getting it Wrong is Costing You
Sales blames lead quality, marketing blames sales, revenue stalls. The fix is strategic clarity. Let marketing shape demand and trust, then let sales finish the job with focused human conversations.
The Product Design Pyramid
**If you make it to the top, you'll have one of the best and most delightful products in your market** The product design and user experience design industries are full of vague phrases like "delightful experiences" without a lot of specifics about how to get there. Many designers find themselves fl…
Smart People Always Mess This Up
Smart teams overthink and smother good ideas. Skip the grand plan. Ship the uncomfortable core, learn from real demand, evolve ruthlessly, and build only what customers prove they need.