Customer

https://jamesarcher.co Your business has a target audience of customers, influencers, and others who can affect the sale of your product. This is how to figure out who they are,…

https://jamesarcher.co Ensuring your product or service addresses a genuine customer problem is crucial for startup success. Many startups fail by attempting to solve issues tha…

https://jamesarcher.co Creating a detailed customer profile or persona is a pivotal step in product or service development, making it easier to target and solve problems for a s…

Fractional CMOs need invasive access to everything from financials to founder dynamics. You're not just doing promotion. You're the strategic number two who ensures the company actually knows what customers want.

Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.

Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.

Don't shout into the void. Replace interruption with authority. Teach generously, target precisely, solve real problems, and build an enduring library that attracts clients today and shapes AI answers tomorrow.

Sales blames lead quality, marketing blames sales, revenue stalls. The fix is strategic clarity. Let marketing shape demand and trust, then let sales finish the job with focused human conversations.

If you make it to the top, you'll have one of the best and most delightful products in your market. The product design and user experience design industries are full of vague phrases like "delightful experiences" without a lot of specifics about how to get there. Many designers find themselves fl…

Smart teams overthink and smother good ideas. Skip the grand plan. Ship the uncomfortable core, learn from real demand, evolve ruthlessly, and build only what customers prove they need.

Your brand lives in invoices, contracts, and handbooks. Make every document on-brand, human, and unmistakably yours, with a clear positioning line and a next step. Trust grows in the details.

Your brand story might be a glossy promise your operations can’t cash. Peek behind the ads to the tiny moments that prove who you are and decide whether you’re different.

Customers will not study your product. This piece shows how sharp positioning, emotional cues, proactive feedback, and relentless messaging create attention fast and convey your value proposition before interest fades.

Stop hemming and hawing. A clear purpose turns messy choices into reflex, rallies your team, justifies tough sacrifices, and keeps you advancing like a disciplined chess player while competitors scramble.

A slogan won't cut it. When purpose saturates every role, performance explodes. The data's staggering and the wake up call stings. Get uncomfortable, get aligned, and watch revenue multiply.