Unqualified Leads

Dec 4, 2022
Sales Isn't Marketing, and Getting it Wrong is Costing You
Sales blames lead quality, marketing blames sales, revenue stalls. The fix is strategic clarity. Let marketing shape demand and trust, then let sales finish the job with focused human conversations.
Dec 4, 2022
Your Marketing Spreadsheet is Lying to You
Dashboards hide the truth. Obsessing over clicks and cost per lead feels safe while your brand erodes. Trade vanity metrics for signs of trust, pricing power, shorter sales cycles.