The Lemonade Stand Parable: A Lesson in Market Positioning
One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power
Pricing Power
Your Marketing Spreadsheet is Lying to You
Dashboards hide the truth. Obsessing over clicks and cost per lead feels safe while your brand erodes. Trade vanity metrics for signs of trust, pricing power, shorter sales cycles.
Average Businesses Won't Survive What's Coming [video]
Average used to be safe but now it’s invisible. With AI leveling basics and attention shattered, only sharp positioning, bold opinions, and distinctive edges create demand, pricing power, and loyalty.
Your Business Has an Identity Crisis
Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.