Sales

https://jamesarcher.co This piece of pipe will tell you everything you need to know about business. This is your new MBA.

https://jamesarcher.co - This piece of pipe will tell you everything you need to know about business. This is your new MBA.

One kid’s lemonade stand shows why competing on price is a trap, and how positioning a specific solution for a specific audience turns a commodity into pricing power

Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.

Don’t keep feeding the ad slot machine. Build authority by giving away useful content that attracts early, earns trust, captures emails, influences AI. Create assets today or vanish tomorrow.

Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.

I once skipped my paycheck to avoid layoffs. It felt heroic and nearly broke the business. It’s a hard truth about stability, compassion, and the smarter path forward.

Don't shout into the void. Replace interruption with authority. Teach generously, target precisely, solve real problems, and build an enduring library that attracts clients today and shapes AI answers tomorrow.

Sales blames lead quality, marketing blames sales, revenue stalls. The fix is strategic clarity. Let marketing shape demand and trust, then let sales finish the job with focused human conversations.

Dashboards hide the truth. Obsessing over clicks and cost per lead feels safe while your brand erodes. Trade vanity metrics for signs of trust, pricing power, shorter sales cycles.

**If you make it to the top, you'll have one of the best and most delightful products in your market** The product design and user experience design industries are full of vague phrases like "delightful experiences" without a lot of specifics about how to get there. Many designers find themselves fl…

Your brand lives in invoices, contracts, and handbooks. Make every document on-brand, human, and unmistakably yours, with a clear positioning line and a next step. Trust grows in the details.

A slogan won't cut it. When purpose saturates every role, performance explodes. The data's staggering and the wake up call stings. Get uncomfortable, get aligned, and watch revenue multiply.

Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.

Purpose isn't a slogan. Assemble a team, share stories, ask whys, and craft a bold phrase. Keep it short, stop committee creep, and make it worthy of a flag.