Sales

Purpose isn't a slogan. Assemble a team, share stories, ask whys, and craft a bold phrase. Keep it short, stop committee creep, and make it worthy of a flag.

There are few forces as formidable as designers and developers working together. When they’re working effectively, they hardly need anyone else. Entire companies have sprung up around strong designer+developer teams, and these collaborative teams have built many of the tech and social platforms that…

Six common UX pitfalls drain revenue. Prioritize research over reskins, design for humans not databases, respect power users, collaborate teams, and coach users kindly. Thoughtful process beats decorative polish.

When customers flee, the temptation is a glossy redesign. Instead, uncover buried UX flaws, align messaging, and iterate with research so users feel capable, trust grows, and sales recover.

I’ve worked on a lot of enterprise software projects over the years, and one of the common patterns I’ve observed is a surprisingly high tolerance for poor user experience. If you’ve ever worked in a cubicle farm, you’re probably all too familiar with the baffling HR systems, the agonizing time-trac…

Drop the buzzwords and watch how primal Friend or Foe instincts shape every click. Build consistency, character, and reassurance, or keep losing silent prospects who never call back.

Smell sells. Tap scent marketing’s subconscious power to lift mood, memory, and sales. Choose simple, context-smart fragrances, tune the intensity, and watch productivity rise without customers noticing why.

Stop casting wider nets and fix the holes. Competitive CEOs chase metrics while customers crave emotion. Talk to people, design sticky experiences, and watch each effort land more loyal customers.

When you're designing something, it's easy to fall into the trap of designing it for yourself. If you tend to be an emotional decision-maker, you might focus on feelings and sensations rather than raw data. Conversely, if you're a detail-oriented decision-maker, you might skip all that emotional "fl…

Behind famous logos are scrappy stories, not pricey brainstorms. From Adidas to Volvo, names often spring from rivers, jokes, and founders’ quirks, proving creativity and context beat consultants.

With campaign season in full swing, I’ve had some recent chats with my colleagues about the universally weak and uninspired nature of campaign signs. It seems like political marketing is about nothing more than putting your name on a solid color background (usually blue or red), and maybe adding som…

It is estimated that there are around 85 million websites in existence at the time of this writing. By the time you launch your website, it will probably be closer to 100 million. The days of “If you build it, they will come” are long gone. Don’t lose hope, though. Your website can receive the atten…

Stop copying competitors and build a site people want to visit. Focus on useful content, stickiness, professional craft, and ongoing care. Challenge assumptions, measure wisely, and keep refining with love.

Misconceptions about the purpose of a corporate identity system often cause companies to limp along with a sub-standard business image. Find out how you can avoid these common mistakes in your own organization. (Update: Many thanks to Antonio Mariscal, who took the time to translate [a Spanish versi…

The LA Times is feeling the effects of the population’s media consumption moving away from print, but their $10 million solution leaves much to be desired. Large companies tend to get so wrapped up in their own momentum that they fail to notice that the rest of the world has changed direction. The m…