Business Owners

https://jamesarcher.co

6 reasons business owners don’t focus their business, even though they’d make more money. Every business expert says to streamline your offering, narrow your target audience, spec…

https://jamesarcher.co I’ve got to tell you about a business train wreck that I recently watched happen. Someone posted a thread asking business owners to check in and say what th…

Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.

At larger companies, the phrase “maximize shareholder value” has become a trite summary of what they believe is their core purpose. At smaller companies, it’s usually translated into plain English: “Make the owners a bunch of money.” If you dig deeper, the actual purpose is almost always different. …

A slogan won't cut it. When purpose saturates every role, performance explodes. The data's staggering and the wake up call stings. Get uncomfortable, get aligned, and watch revenue multiply.

Far too many experiences are designed around the assumption that people want to be engaging with them. It’s an easy mistake to make. If you’re designing, say, an ecommerce site, it would be natural to assume your customers have an internal drive to find a product they want, add it to their cart, a…

Coca-Cola may already be one of the most recognized brands in the world, but they nevertheless spend billions of dollars every year on their marketing efforts. (And you can bet they’re not doing it on a whim. They know exactly what those dollars will bring them in return.) On the other side of the s…

Stop waving the same tired values as everyone else. Customers assume basics like quality and service. Ditch the defaults and uncover what truly sets you apart, something competitors won’t claim.

The basic elements of highly successful online videos are really just fundamental principles of human interaction, and you can apply to nearly any form of communication (especially marketing). While there's no way to guarantee that anything will "go viral," studying and applying those basic elements…

Smell sells. Tap scent marketing’s subconscious power to lift mood, memory, and sales. Choose simple, context-smart fragrances, tune the intensity, and watch productivity rise without customers noticing why.

If your team was the last surviving band of humans in a city overrun by zombies, you wouldn't let just anybody through the door would you?

As much as our work at Forty is about “touchy-feely” stuff (psychology, emotion, metaphor, experiences, etc.), I’m still a numbers guy at heart. That’s why I get so frustrated every time I hear someone recommending crowdsourced design services like [99designs](https://web.archive.org/web/20130115155…

Business is historically a male-dominated endeavor, so it’s no surprise that the stereotype about what it takes to succeed in business involves traditionally masculine characteristics: aggression, tactical thinking, bravado, ruthlessness, objectivity, ego, pride, sports metaphors, war metaphors, etc…

Forty has been in business for over a year now, and it's been a wonderfully successful first year, having completely blown away our business plan estimate, our own expectations, and even our craziest ambitions. While I don’t claim to be a business expert, I do think that we’ve learned some things th…