Most business owners don't know this #business #marketing #smallbusiness
https://jamesarcher.co
Marketing
Most business owners don't know this
https://jamesarcher.co
This is what marketing REALLY is #business #marketing #smallbusiness #businessowner
https://jamesarcher.co
This is what marketing REALLY is
https://jamesarcher.co
What If You Did Real Marketing? [video]
This was an excerpt from a larger video that didn't work out, but I was able to salvage this segment so I figured I'd post it!
Marketing's harder than ever. Here's what to do about it. #business #smallbusiness #businessowner
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
Marketing's harder than ever. Here's what to do about it.
Marketing has never been louder. Every team has powerful tools. AI floods the web with content. Bots clog your feeds. Google answers on the page instead of sending people to your…
The MOST IMPORTANT Question in Marketing [video]
This is a case study from a client I worked on that highlights what a difference it can make in your marketing when you focus on what your customers really need instead of what you assume they n…
Fractional CMO vs. Execution Marketers [video]
In this video I discusses the difference between an experience fractional CMO and a traditional execution-focused marketing team (that can easily execute in the wro…
How Startups Can Find Success YEARS Sooner [video]
In this interview on the "What the Frac?" podcast, James Archer discusses how working with an experienced marketing consultant or fractional CMO at an ear…
Marketers Get Simon Sinek's "Start With Why" All Wrong [video]
Simon Sinek's iconic TEDx talk on "Start With Why" has fueled a frenzy of vision-first marketing, convincing legions of marketers that selling a grand pur…
The 3 Layers of Marketing [video]
This small business marketing lesson gives a quick breakdown of the 3 Layers of Marketing (Product, Experience, and Promotion) and why it's important to start with the bottom layer and work your…
Business Owners Always Get This Backwards
https://jamesarcher.co Successful marketing begins with the product itself, emphasizing the importance of understanding market needs and desires before product development. Many…
Fractional CMO vs. Execution Marketers
(https://jamesarcher.co) James discusses the difference between an experience fractional CMO and a traditional executionfocused marketing team (that can easily execute in the wro…
How Startups Can Find Success YEARS Sooner
(https://jamesarcher.co) In this interview on the “What the Frac?” podcast, James Archer discusses how working with an experienced marketing consultant or fractional CMO at an ear…