Focus

https://jamesarcher.co Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…

Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.

Your marketing spend keeps rising while results stall. The real issue isn't another campaign. It's hidden in the model you've hired. Here's what you're missing and a smarter path forward.

Stop selling a profession and start owning a problem. Narrow the niche, sharpen positioning, and become the choice for ideal clients. Visibility rises, pricing power returns, and marketing feels effortless.

Stop worshiping outcome targets you can't control. Replace vanity numbers with controllable commitments. Define your niche, rebuild offers, launch thought leadership, and watch anxiety drop while progress compounds.

I once skipped my paycheck to avoid layoffs. It felt heroic and nearly broke the business. It’s a hard truth about stability, compassion, and the smarter path forward.

Don't shout into the void. Replace interruption with authority. Teach generously, target precisely, solve real problems, and build an enduring library that attracts clients today and shapes AI answers tomorrow.

Sales blames lead quality, marketing blames sales, revenue stalls. The fix is strategic clarity. Let marketing shape demand and trust, then let sales finish the job with focused human conversations.

Dashboards hide the truth. Obsessing over clicks and cost per lead feels safe while your brand erodes. Trade vanity metrics for signs of trust, pricing power, shorter sales cycles.

Candid confessions from marketers reveal why your spend stalls. Spreadsheets lie, agencies push what's convenient, urgency is manufactured, and trust beats flash. Real growth comes from patient brand building.

If you make it to the top, you'll have one of the best and most delightful products in your market. The product design and user experience design industries are full of vague phrases like "delightful experiences" without a lot of specifics about how to get there. Many designers find themselves fl…

Customers will not study your product. This piece shows how sharp positioning, emotional cues, proactive feedback, and relentless messaging create attention fast and convey your value proposition before interest fades.

It’s a little disturbing to realize how much of what we do is simply imitation. If you start analyzing your business objectively, you’ll probably come to the (somewhat depressing) realizing that a lot of it is simply rehashed ideas and behaviors adopted from your competitors, the way you did things …

Skip vanity metrics and chase real relationships. Engage, listen, and give value. Grow steadily without viral fantasies. Show up where your audience lives. Create original work people actually care about.

At larger companies, the phrase “maximize shareholder value” has become a trite summary of what they believe is their core purpose. At smaller companies, it’s usually translated into plain English: “Make the owners a bunch of money.” If you dig deeper, the actual purpose is almost always different. …