At larger companies, the phrase “maximize shareholder value” has become a trite summary of what they believe is their core purpose. At smaller companies, it’s usually translated into plain English: “Make the owners a bunch of money.” If you dig deeper, the actual purpose is almost always different. …
Stop hemming and hawing. A clear purpose turns messy choices into reflex, rallies your team, justifies tough sacrifices, and keeps you advancing like a disciplined chess player while competitors scramble.
Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.
One of the hardest questions we ask in our discovery workshops is also one of the simplest and most fundamental: “Why does your company exist?” You’d think most CEOs would have a ready (and passionate) response to that question, but most don’t. When asked that question, they usually keep their compo…
There’s a common thread between companies like Tesla, Airbnb, Uber, SpaceX, Spotify, Square, Netflix and others that have successfully overturned decades of convention and built business empires around solutions that rendered their competitors almost instantly obsolete. It’s called “design thinking,…
Far too many experiences are designed around the assumption that people want to be engaging with them. It’s an easy mistake to make. If you’re designing, say, an ecommerce site, it would be natural to assume your customers have an internal drive to find a product they want, add it to their cart, a…
Haiku’s limits reveal a creative superpower. Embrace real world constraints, balance freedom with discipline, and watch work sharpen, teams align, and surprising solutions emerge where budgets, timelines, and purpose collide.
Why identical outcomes spark love or fury. Explore how dopamine, clear communication, and expectation management turn projects into loyalty. Discover healthcare inspired habits that keep customer experience steady.
Inexperienced marketers tend to fall back on a benefit-focused approach, believing they’ll win customers by listing their virtues (better products, better customer service, technical improvements, etc.) Unfortunately, most practical benefits don’t address the issues that really frustrate consumers: …
There’s definitely some logic to the underlying philosophy of the “mobile first” approach to design, but there are also some hidden problems that cause even experienced designers to make some fundamental user experience mistakes. Doing it wrong serves only to reverse the underlying problem, creating…
When I think of the people who were the most influential role models in shaping my approach to business and life, I keep coming back to astronauts. I don’t know where I’d be if it weren’t for astronauts. You see, I’m an emotional guy. I cry easily at movies. My blood pressure rises when I see injust…
I’ve worked on a lot of enterprise software projects over the years, and one of the common patterns I’ve observed is a surprisingly high tolerance for poor user experience. If you’ve ever worked in a cubicle farm, you’re probably all too familiar with the baffling HR systems, the agonizing time-trac…
Coca-Cola may already be one of the most recognized brands in the world, but they nevertheless spend billions of dollars every year on their marketing efforts. (And you can bet they’re not doing it on a whim. They know exactly what those dollars will bring them in return.) On the other side of the s…
Stop waving the same tired values as everyone else. Customers assume basics like quality and service. Ditch the defaults and uncover what truly sets you apart, something competitors won’t claim.
Drop the buzzwords and watch how primal Friend or Foe instincts shape every click. Build consistency, character, and reassurance, or keep losing silent prospects who never call back.