Target Market

You can't resonate with everyone. Pick a painfully specific audience, learn their world, and watch marketing become a one to one conversation that attracts ideal clients and creates outsized impact.

Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…

https://jamesarcher.co Starting with a narrowly focused target market is key to gaining early traction for your business. Attempting to appeal to a wide array of groups often le…

Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.

One of the hardest questions we ask in our discovery workshops is also one of the simplest and most fundamental: “Why does your company exist?” You’d think most CEOs would have a ready (and passionate) response to that question, but most don’t. When asked that question, they usually keep their compo…

Cereal is great. You throw some milk on it, and you’ve got a tasty and relatively nutritious breakfast. Theoretically, cereals–at least the basic, unadorned ones–should be relatively universal. There’s not much about them that predisposes them to any particular demographic or psychographic group. Ap…

There’s no shortage of advice available regarding the best ways to generate buzz for your hot and exciting new product, but what are you supposed to do if your product isn’t really buzzworthy? Let’s say you’ve made a new line of those plastic clips that you put on a bag of potato chips to keep them …