Ceo

https://jamesarcher.co

https://jamesarcher.co

https://jamesarcher.co Most owners, founders, and CEOs feel like they’re fumbling around with their marketing strategies—especially in that “inbetween” stage where it’s too big to…

Stop hemming and hawing. A clear purpose turns messy choices into reflex, rallies your team, justifies tough sacrifices, and keeps you advancing like a disciplined chess player while competitors scramble.

A slogan won't cut it. When purpose saturates every role, performance explodes. The data's staggering and the wake up call stings. Get uncomfortable, get aligned, and watch revenue multiply.

One of the hardest questions we ask in our discovery workshops is also one of the simplest and most fundamental: “Why does your company exist?” You’d think most CEOs would have a ready (and passionate) response to that question, but most don’t. When asked that question, they usually keep their compo…

Customer research is fundamental to the design process. It’s been well established that relying on assumptions alone leads us to make biased decisions that often fail to reflect the reality of the customer’s needs and wants, leading to poor results (including reduced revenue). Basically, it’s more e…

When I think of the people who were the most influential role models in shaping my approach to business and life, I keep coming back to astronauts. I don’t know where I’d be if it weren’t for astronauts. You see, I’m an emotional guy. I cry easily at movies. My blood pressure rises when I see injust…

Six common UX pitfalls drain revenue. Prioritize research over reskins, design for humans not databases, respect power users, collaborate teams, and coach users kindly. Thoughtful process beats decorative polish.

Stop casting wider nets and fix the holes. Competitive CEOs chase metrics while customers crave emotion. Talk to people, design sticky experiences, and watch each effort land more loyal customers.

If your team was the last surviving band of humans in a city overrun by zombies, you wouldn't let just anybody through the door would you?

The typical modern consumer generally assumes quality and functionality as given, so what they’re really seeking are experiences that help them to fulfill their psychological needs (affiliation, aspiration, and identity). A key way to satisfy all of these needs is to cultivate a "tribe" around your …

The world’s biggest branding crisis isn’t accounting scandals, poor customer service, or ugly logos—it’s executives’ paralyzing fear that they’re going to do something wrong. Imagine that you’ve just been chosen as the new CEO for a Fortune 500 company. The numbers you see each morning are comparabl…