Entrepreneurs Keep Getting This Wrong (But YOU Don't Have To)

Apr 14, 2025 · Brand & Positioning · Watch on YouTube
Tired of being a watered-down, “I’ll-do-anything” entrepreneur? Here's the truth about how specializing in one specific thing can actually bring in more opportunities and bigger profits, bcause when people know exactly what you do (and why you love doing it) they’ll hire you in a heartbeat.

I'm James Archer.This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
Learn More About James

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This 18-minute webinar will give you the four exact steps to to break free, stand out, and build an iconic company that sails past the $10M revenue mark.

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