Like, mix it up a little maybe? #ai #business #marketing
https://jamesarcher.co
Technology
The Product Design Pyramid
**If you make it to the top, you'll have one of the best and most delightful products in your market** The product design and user experience design industries are full of vague phrases like "delightful experiences" without a lot of specifics about how to get there. Many designers find themselves fl…
Six Hard Questions Every Business Owner Should Be Able to Answer
Rediscover roots. Trade trend chasing for clarity by answering tough questions about purpose, values, positioning, audience, style, and vision that realign teams, sharpen decisions, and build momentum.
The Power of Designer & Developer Collaboration
There are few forces as formidable as designers and developers working together. When they’re working effectively, they hardly need anyone else. Entire companies have sprung up around strong designer+developer teams, and these collaborative teams have built many of the tech and social platforms that…
Run Your Business Like an Astronaut
When I think of the people who were the most influential role models in shaping my approach to business and life, I keep coming back to astronauts. I don’t know where I’d be if it weren’t for astronauts. You see, I’m an emotional guy. I cry easily at movies. My blood pressure rises when I see injust…
How Cognitive Bias Skews Design Reviews
Designers aren't always rational. Cognitive biases warp reviews and choices, from anchoring to loss aversion, and practical cues help you notice them and steer projects with clearer thinking.
Software Design Mistakes that Just Won’t Die
Six common UX pitfalls drain revenue. Prioritize research over reskins, design for humans not databases, respect power users, collaborate teams, and coach users kindly. Thoughtful process beats decorative polish.
What Dystopian Sci-Fi Taught Me About Great Customer Experiences
Science fiction’s bleak futures mirror your customers’ daily frustrations. Trade quick wins for human-centered marketing that honors real lives and belonging. Solve problems, restore connection, and watch your brand grow.
Your Spreadsheet Isn't Telling You the Whole Story
Spreadsheets soothe nerves but distort reality. Great brands move hearts before minds. Respect data yet prioritize instinct, meaning, and identity to spark devotion and long term impact numbers can't capture.
Is Web 2.0 Hype Hurting More Than Helping?
Usability guru Jakob Nielsen [has criticized web firms](https://web.archive.org/web/20070707163011/http://news.bbc.co.uk/2/hi/technology/6653119.stm) for being so quick to jump on the “Web 2.0” bandwagon that they neglect basic elements of good design. He’s absolutely right, and it’s great to see so…
Where Company Names Come From
Behind famous logos are scrappy stories, not pricey brainstorms. From Adidas to Volvo, names often spring from rivers, jokes, and founders’ quirks, proving creativity and context beat consultants.
Why Podcasting Took Off
The technology for of “internet radio” has been around for well over a decade, so why is it now taking off in the form of podcasting? Folks have dabbled in online radio for ages. Dozens—possibly hundreds—of companies have risen and fallen on the promise that it would work this time, that they’d fina…
To Give an Idea Flight, First Give It a Name
XHTML, CSS, DOM, XML, XSLT, XMLHttpRequest, and JavaScript were just programmers’ techno-babble…until they were collectively christened “Ajax.” On February 18, 2005, Jesse James Garrett (founder of [Adaptive Path](https://web.archive.org/web/20060328061204/http://www.adaptivepath.com/), wrote a brie…