XHTML, CSS, DOM, XML, XSLT, XMLHttpRequest, and JavaScript were just programmers’ techno-babble…until they were collectively christened “Ajax.” On February 18, 2005, Jesse James Garrett (founder of [Adaptive Path](https://web.archive.org/web/20060328061204/http://www.adaptivepath.com/), wrote a brie…
[Eris Free](https://web.archive.org/web/20060328061101/http://erisfree.com/updates/79/branding-blogging-and-business-oh-my), [Paul Scrivens](https://web.archive.org/web/20060328061101/http://9rules.com/whitespace/web_business/money_integrity.php), and [Molly Holzschlag](https://web.archive.org/web/2…
There’s no shortage of advice available regarding the best ways to generate buzz for your hot and exciting new product, but what are you supposed to do if your product isn’t really buzzworthy? Let’s say you’ve made a new line of those plastic clips that you put on a bag of potato chips to keep them …
The recent “I’d Hit It” ad campaign from McDonald’s illustrates the perils of trying to tap into hip subcultures from the outside. Andrew Teman of “World Champion” [originally pointed out the ad](https://web.archive.org/web/20060328061049/http://andrewteman.typepad.com/worldchamp/2005/01/mcdonalds_w…