It is estimated that there are around 85 million websites in existence at the time of this writing. By the time you launch your website, it will probably be closer to 100 million. The days of “If you build it, they will come” are long gone. Don’t lose hope, though. Your website can receive the atten…
Stop copying competitors and build a site people want to visit. Focus on useful content, stickiness, professional craft, and ongoing care. Challenge assumptions, measure wisely, and keep refining with love.
The web design and development industry can be difficult for businesses to navigate, with options ranging from your cousin looking for iTunes cash to multi-million-dollar agencies like [Avenue A | Razorfish](https://web.archive.org/web/20060820095208/http://www.avenuea-razorfish.com/). This guide wi…
Those five shiny words won’t win hearts anymore. They’re basic table stakes that scream defensiveness. Ditch the clichés, uncover what truly sets you apart, and claim fresh, memorable territory.
A tongue in cheek tour of corporate stock photo tropes, from triumphant thumbs and flirty headsets to manure powered growth and rockside WiFi, exposing how cheesy visuals quietly sabotage authenticity.
Once upon a time, marketing was about hyping the benefits of a product in order to convince you to buy it. Whether you were happy didn't matter much, because you already had your money and had moved on to other customers. In a contemporary consumer society, however, that's thankfully no longer a sus…
Forty has been in business for over a year now, and it's been a wonderfully successful first year, having completely blown away our business plan estimate, our own expectations, and even our craziest ambitions. While I don’t claim to be a business expert, I do think that we’ve learned some things th…
The world’s biggest branding crisis isn’t accounting scandals, poor customer service, or ugly logos—it’s executives’ paralyzing fear that they’re going to do something wrong. Imagine that you’ve just been chosen as the new CEO for a Fortune 500 company. The numbers you see each morning are comparabl…
We don’t typically think of banks as a source of clever and innovative ideas, but Bank of America has somehow managed to break out of the mold. [Keep the Change](https://web.archive.org/web/20051206011811/http://www.bankofamerica.com/promos/jump/ktc/) is a brilliant new service from Bank of America.…
Misconceptions about the purpose of a corporate identity system often cause companies to limp along with a sub-standard business image. Find out how you can avoid these common mistakes in your own organization. (Update: Many thanks to Antonio Mariscal, who took the time to translate [a Spanish versi…
Compelling stock photos, catchy slogans, and memorable marketing copy have just a fraction of the branding power of a single human being. Think of all the great ad campaigns you’ve seen in your lifetime. Now think of all the great people you’ve known. Family. Friends. Teachers. Classmates. Coworkers…
In an effort to improve public perception (which leads to increased tourism and investment), some states might consider investing in an attractive new name. We’ve seen numerous examples of well-established companies changing names in an attempt to reinvent their reputations. We’ve also seen an incre…
There are passengers, and there are drivers—and there are also a few people who ride a bike instead. In his post [Let’s Steer This Ship Together](https://web.archive.org/web/20050508111709/http://www.willpate.org/archives/2005/05/04/lets-steer-this-ship-together.php), Will Pate talks about a concept…
Having recently been consulted for a corporate naming project, I thought I’d post my personal guidelines on how to dodge the most common naming landmines. Over the years, I’ve put together a mental checklist that I’ve used when working on naming projects, and this seemed like a good time to put the …
The LA Times is feeling the effects of the population’s media consumption moving away from print, but their $10 million solution leaves much to be desired. Large companies tend to get so wrapped up in their own momentum that they fail to notice that the rest of the world has changed direction. The m…