· by James Archer  · 1 min read

Top 10 Stock Photography Cliches

A tongue in cheek tour of corporate stock photo tropes, from triumphant thumbs and flirty headsets to manure powered growth and rockside WiFi, exposing how cheesy visuals quietly sabotage authenticity.


1. The Handshake of Synergy: You’ve made the sale and closed the deal. They can’t back out now—you shook on it!


2. The Flirty Customer Service Gal: Operators are standing by to take your call…and your heart.


3. The Big Thumbs of Triumph: Good job, ace. You’ve saved the company again.


4. The Romantic Glow of the Laptop: You’ve stayed up late working on those TPS reports, and there’s just something magical about that LCD glow…


5. Growth: The Handful of Manure: We can make your business thrive like this sturdy sprout. Just hope the wind doesn’t pick up.


6. The Air Up There: So, what’s it like being 17 feet tall?


7. The United Colors of Megacorp: Does outsourcing to India count as being diverse?


8. Lise Gagne’s Business Folks: You won’t find cheaper executives anywhere.


9. Ewa, the Everywoman: Abu took great shots already, but marrying Ewa certainly didn’t hurt his stock photography revenue.


10. Telecommuting from the Edge: How can she get broadband wifi there, when I can barely get it in the next room?

    I'm James Archer.This is Why Firms Hire Me.

    3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

    For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

    • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
    • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
    • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
    • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
    • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.
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