Short Insights
Learn how to transform your business one minute at a time.
Why the tech economy is crappy right now
3 secret ingredients for marketing a must-have product
Business Owners: You HAVE to Do This
What If You Did Real Marketing?
Gall's Law of Complex Systems
Business Owners Always Get This Backwards
Business Owners Need a Family Support System
Do You Really Know Your Company's Target Audience? (Probably Not)
Founders, It's Time to Get REAL
Fractional CMO vs. Execution Marketers
How Startups Can Find Success YEARS Sooner
I Got CALLED OUT by Clifton StrengthFinger Test
It's Time to SCALE UP Your Company
Marketers Get Simon Sinek's "Start With Why" All Wrong
The Biggest Client Red Flag
They're Not the Same
Who the Heck is James Archer?
Your Company NEEDS an Audience Profile
Your Target Audience Isn't NARROW Enough
Marketing is Fundamental
The Curse of Being a Marketer (Some People Are Just Nuts)
The Underestimated Role of the CMO
When You're Starting a Business, Everything is for the First Time
I'm James Archer.This is why firms hire me.
3 decades in marketing 20+ years in the C-suite Hundreds of firms advised
I know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.