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Learn how to transform your business one minute at a time.


Pop quiz for the business owners

We need to talk...about PDFs.

If marketing feels like a chore, just stop

Spotify design controversy

You have to build a COMPANY

100/10/1 Theory

Doing it wrong is the right answer

AI comes after our childhood

Am I crazy, or could this work?

Fun branding hack

Customers see themselves in your brand

PPC is growing out of control

Throw away your ideas!

Content Marketing in ACTION

Profile your customers with AI

The Followers Era is OVER

Do I hate OKRs and KPIs?

Everyone gets "Start With Why" Wrong

Helvetica vs. Arial (It Matters!)

I call it "optimization failure"

It's better to know that you don't know

Marketing is going to save the world

Meta Ads Manager Blues
I'm James Archer.why firms hire me.
This is3 decades in marketing 20+ years in the C-suite Hundreds of firms advised
I know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.