Short Insights
Learn how to transform your business one minute at a time.
Pop quiz for the business owners
We need to talk...about PDFs.
If marketing feels like a chore, just stop
Spotify design controversy
You have to build a COMPANY
100/10/1 Theory
Doing it wrong is the right answer
AI comes after our childhood
Am I crazy, or could this work?
Fun branding hack
Customers see themselves in your brand
PPC is growing out of control
Throw away your ideas!
Content Marketing in ACTION
Profile your customers with AI
The Followers Era is OVER
Do I hate OKRs and KPIs?
Everyone gets "Start With Why" Wrong
Helvetica vs. Arial (It Matters!)
I call it "optimization failure"
It's better to know that you don't know
Marketing is going to save the world
Meta Ads Manager Blues
I'm James Archer.This is why firms hire me.
3 decades in marketing 20+ years in the C-suite Hundreds of firms advised
I know how to do this in the real world:
- I’ve spent 20+ years in C-level positions
- I ran a successful marketing agency for 12 years
- I’ve helped 100s of businesses from startups to Fortune 500s
- My work’s been featured in The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
- I’ve delivered over 100 speaking engagements and written countless articles on these strategies.