Gone are the days of clear-cut bidding wars where you determined the price per click in digital advertising. Today’s platforms are shifting control, dictating costs as they please, and redefining how marketers manage their budgets.
Articles in the "Digital marketing" Category
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4 Terrible Things Nobody Tells You About Google Ads (But You Need to Know)
Uncover critical issues in Google Ads campaigns, such as accidental clicks, misleading location settings, irrelevant search phrases, and self-serving recommendations. Learn practical strategies to optimize your ad spend and improve campaign effectiveness.
This is Exactly How Strong Content Marketing Helps You Win
See how content marketing is essential for engaging customers early, showcasing expertise, and shaping your industry’s future talking points.
Marketing Truths No One Will Admit
In a recent thread on /r/marketing, the question was asked, "What is something no one in marketing will admit, but is definitely true?" While some of the answers in the thread were obviously snarky or pessimistic, there were also several answers that held a lot of...