These are the 50 best marketing books ever written, summarized in one sentence each. Books included: Influence: The Psychology of Persuasion by Robert B. Cialdini Positioning: The Battle for Your Mind by Al Ries & Jack Trout This Is Marketing by Seth Godin Ogilvy on Advertising by David Ogilvy Contagious: Why Things Catch On by Jonah Berger The 22 Immutable Laws of Marketing by Al Ries & Jack Trout Purple Cow by Seth Godin Marketing Management by Philip Kotler Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne Guerrilla Marketing by Jay Conrad Levinson The Tipping Point by Malcolm Gladwell Permission Marketing by Seth Godin Building a StoryBrand by Donald Miller Crossing the Chasm by Geoffrey A. Moore Made to Stick by Chip Heath & Dan Heath The Lean Startup by Eric Ries Growth Hacker Marketing by Ryan Holiday All Marketers Are Liars by Seth Godin The Challenger Sale by Matthew Dixon & Brent Adamson Epic Content Marketing by Joe Pulizzi Jab, Jab, Jab, Right Hook by Gary Vaynerchuk Marketing 4.0: Moving from Traditional to Digital by Philip Kotler, Hermawan Kartajaya & Iwan Setiawan The New Rules of Marketing and PR by David Meerman Scott ...and many more.

I'm James Archer.This is Why Firms Hire Me.

3 Decades in Marketing 20+ Years in the C-Suite Hundreds of Firms Advised

For nearly three decades, I’ve focused on marketing strategy and business growth. My journey was forged in the real world:

  • I’ve held C-level positions for 20+ years, so I understand the pressures you’re facing.
  • I ran a successful marketing agency for 12 years, so I know the service business grind intimately.
  • I’ve helped hundreds of businesses achieve strategic clarity, from startups to Fortune 500s, so I have deep experience doing exactly this work.
  • My work has been featured in major media outlets, including NPR, The New York Times, Inc. Magazine, Fast Company, and Entrepreneur.
  • I’ve delivered over 100 speaking engagements and written countless articles on what actually drives business success.